| Metric | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue | EGP 62,050 | EGP 51,445 ▼ 17.1% | EGP 166,976 ▲ 224.6% |
| − COGS | EGP 0 | EGP 16,400 ▲ 100.0% | EGP 54,470 ▲ 232.1% |
| = Gross profit | EGP 62,050 | EGP 35,045 ▼ 43.5% | EGP 112,506 ▲ 221.0% |
| − Bosta shipping | EGP 10,400 | EGP 5,331 ▼ 48.7% | EGP 15,648 ▲ 193.5% |
| − Ad spend | EGP 773 | EGP 17,354 ▲ 2144.7% | EGP 31,691 ▲ 82.6% |
| − Operating expenses | EGP 0 | EGP 0 · 0.0% | EGP 0 · 0.0% |
| = Net profit | EGP 50,877 | EGP 12,360 ▼ 75.7% | EGP 65,166 ▲ 427.2% |
| Order count | 104 | 78 ▼ 25.0% | 146 ▲ 87.2% |
| AOV | EGP 597 | EGP 660 ▲ 10.5% | EGP 1,144 ▲ 73.4% |
| Net margin | 82.0% | 24.0% ▼ 70.7% | 39.0% ▲ 62.4% |