Total orders
692
All Shopify orders in this period
Successful orders
328
47.4% delivered + paid
Cancellation rate
56.8%
346 cancelled before ship · 47 bounced (RTO)
Return rate
0.3%
1 of 328 delivered orders refunded
Returning customers
20
6.5% of paying customers came back
Time to fulfill
20.3 h
Median: order placed → Shopify "fulfilled"
Time to delivery
3.4 d
Median: order placed → customer received it
Upstream:1,020,688 impressions·33,397 clicks·3.27% CTR
Most viewed pages
Top 10 pages
By view count · home page excluded · avg time-on-page from session-event diffs
004 STONE WASH DENIM
/products/0010 · 27 unique visitors · avg 7s on page
27 views
002 BLACK CREWNECK
/products/0050 · 23 unique visitors · avg 30s on page
26 views
008 GRID TEE
/products/003-grid-tee · 17 unique visitors · avg 5s on page
21 views
005 STRUCTURED JORTS
/products/structured-short · 20 unique visitors · avg 3s on page
21 views
001 CROPPED CREWNECK
/products/0020 · 18 unique visitors · avg 4s on page
18 views
007 RED CREWNECK
/products/0040 · 13 unique visitors · avg 1s on page
14 views
003 THE RDR PANTS
/products/0030 · 14 unique visitors · avg 4s on page
14 views
006 STRUCTURED SHIRT
/products/002-structured-shirt · 12 unique visitors · avg 8s on page
12 views
Refund And Exchange Policy
/pages/refund-and-exchange-policy · 6 unique visitors · avg 5s on page
6 views
Shipping Policy
/pages/shipping-policy · 5 unique visitors · avg 5s on page
5 views
Funnel
01Sessions
Unique visitors from pixel · 524 total events captured
02Added to cart
13 cart-add events · 13 units (pixel)
6.4% from previous
▼ 93.6% drop
5323.1% from previous
▼ -5223.1% drop
How this funnel is measured. Sessions = unique session_id values from the custom Shopify pixel installed on the storefront. The pixel runs in Shopify's sandbox, captures every page view + cart event, and POSTs them to /api/shopify-pixel/track. Read the install guide at /shopify-pixel/README.md if Sessions still shows "—". Added to cart = real product_added_to_cart events from the pixel when installed; falls back to Shopify abandoned checkouts + completed orders otherwise. Order placed = every order Shopify created (any financial_status). Shipped = Shopify fulfillment_status = fulfilled. Delivered = Shopify financial_status = paid AND not cancelled. In COD, "paid" is the courier's signal that the box was handed over and cash collected — so that IS the delivery proof, no Bosta join needed.
The Meta strip above (impressions / clicks / CTR) is upstream context — those clicks don't carry IDs we can match to specific orders, so they're not in the funnel math.