DW Ops
Demented World · Ops
Daily digest
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2026-07-03
Live · refreshes every 30s
Daily ops digest · Demented World Ops
01
Action required · 3
EGP 26,140 frozen in dead stock (4 SKUs, 4 over 90 days)
View →
Pixel hasn't captured an event in 10h — check Shopify admin → Customer events
View →
Cancellation rate 50.0% — above 15% threshold (346/692 orders)
02
Today
Booked revenue
EGP 0
↓ 100% vs yesterday
Orders
0
↓ 2 vs yesterday
New customers
0
no change
Meta spend
EGP 0
ROAS
—
AOV
—
Conversion
—
Clicks
0
03
This week
vs last week
Revenue
EGP 0
flat
Orders
4
↑ 4
AOV
—
flat
ROAS
—
flat
Cancel rate
0.0%
flat
Return rate
—
flat
Daily revenue · last 14 days
04
What's coming
All drops →
Next launch
MINIMALISM
2026-07-18 · in 15d · planned
Open drop →
#02
MARKED
in research
in 46d
05
Lifetime · everything to date
since shop opened
Total orders
692
Successful
328
47.4% of all orders
Cancelled
346
50.0% of all orders
RTO
47
returned by courier
Returned items
1
EGP 900
Pending
8
not yet shipped/cancelled
Net revenue
EGP 264,256
gross EGP 264,256
COGS
EGP 70,870
06
Channels · Today
Today
Yesterday
7d
30d
All time
Meta ads
Spend
EGP 0
Revenue
EGP 0
Purchases
0
Meta's own attribution (post-view + post-click)
Direct / organic
Revenue
EGP 0
Purchases
0
Total revenue − Meta-attributed (organic + direct + email)
07
System
Sheet read at
03/07/2026, 03:09:19
Shopify webhooks
real-time
Bosta sync
every 30 min · GitHub Actions
Meta Ads sync
every hour · GitHub Actions
Pixel rollup
daily at 03:00 UTC · GitHub Actions
2026-06-20
today
Gross profit
EGP 193,386
73.2% margin
Net profit
EGP 126,404
45.1% net margin · after ads, shipping, expenses
AOV
EGP 806
Customers
1,134
Repeat buyers
20
1.8% repeat rate
VIPs
4
3+ orders OR 3k+ EGP spend
SKUs (active)
25 / 25
Lifetime ad spend
EGP 49,818
Lifetime ROAS
5.85×
EGP 291,539 attributed
CAC
EGP 152
ad spend / successful orders